With over 15 years of experience orchestrating high-end events around the world, I began my career managing global events and executive schedules for senior leaders; hosting monthly board dinners across EMEA and producing conferences and offsites for 500+ guests in Monaco, Las Vegas and Ibiza.
My background in law gives me a strategic, detail-driven approach, while spending my twenties moonlighting as a luxury travel writer introduced me to some of the world’s most iconic hotels, restaurants and destinations. Those experiences ignited my passion for creating moments that feel both rare and remarkable.
Unreal was born from that passion, to bring the very best of the world within reach for more people. My vision is to make discovering and enjoying luxury effortless, so my clients can focus on simply living it.
meet
laura real
FOUNDER
why choose unreal?
From once-in-a-lifetime escapes to intimate celebrations, our events, concierge and lifestyle services are designed for those who expect more.
Headquartered in Sydney with a presence in London, Unreal is your backstage pass for a beautifully curated life, where every detail is handled so you can be present and enjoy the moment.
We deliver seamless experiences with obsessive attention to detail, relentless energy and a deep passion for creating moments that stay with you long after they’ve passed. Whether it’s unlocking access to the world’s most exclusive destinations or curating unforgettable private events, we give you the ultimate luxury: your time back.